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Twitter could be your most powerful social media tool
Surprised to learn that people book travel based on whether you’re responsive online? Visitors these days turn to Twitter for interaction with travel brands, especially to get help with the airlines...
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Content marketing for tourism sales
Grand Rapids Meeting Minds blog – content marketing matters to meeting planners and therefore, to tourism sales. I’ve been doing more workshops lately about how tourism organization sales staffs can...
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Strong individually, strong collectively
How it should work all the time! Local Winnsboro Texas Main Street merchant Clara Ida Frances shares our Tourism Currents Facebook post about another downtown merchant, Monk’s Oven restaurant. One of...
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A hashtag for every day of the week
Hashtag with those fries? (courtesy Matthew Gilbert on Flickr CC) (Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social...
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A snapshot of Snapchat for tourism
My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post...
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The 2 things you must do for online marketing
Advice brought to you by the number Two What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time...
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A social media bio mistake that means no one can find you
Word (courtesy jonhoward on Flickr Creative Commons) (Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique...
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Do we underestimate the culture change needed for success?
The learning never stops (courtesy kris krug on Flickr CC) I am trying to get more comfortable with the how-to of business sales, so I subscribe to Anthony Iannarino’s Sales Blog newsletter. I met him...
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Avoiding blogger burnout, particularly in tourism
Me in the inspirational Surf Ballroom in Clear Lake, Iowa Is the grind getting to you? Has the blogging inspiration muse deserted you? Are you, like me, trying to figure out how to avoid blogger...
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Walk away with a content plan you’ll actually use
Screenshot from a Tourism Currents webinar – no, they don’t all involve kittens and beer, but we do try to make it fun! (courtesy Stephanie Weeks on Twitter) Sometimes the best way to figure out how to...
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